This spot was created as a web-based commercial for the Chicago based menswear store, Haberdash. As they continued to develop and market their new “convergence” experience at their flagship store, we made this piece as a companion to show customers what this new experience was all about. This spot was shot on an Arri Alexa with Angeniuex Optimo zooms. Second Unit time lapses and establishing were shot on a 7D. Premiere CS6 and After Effects were used for post production and color grading was done in Da Vinci Resolve.
Producers: Jerry Kamhi, Kimberly Stablein, Michael Nowicki
Writers: Michael Nowicki, Jerry Kamhi
Director / Editor: Michael Nowicki
DP: Corey Powers
First AC: Ian McAvoy
Gaffer: Colin Prall
Grip: Tony Santiago
Music: “Train’s Comin'” by The Likes of Us. licensed through The Music Bed, LLC at www.MusicBed.com.
Cinaesthetic, LLC. 2014.