Image
Top
Navigation

Brewing is Cooking

Role: Writer / Director / Editor

CLIENT

Moody Tongue

AGENCY

None

DATE

2014

ABOUT THE PROJECT

Moody Tongue is a new brewery in Chicago that was founded on the principal that brewing beer should be treated with as much care and attention as any culinary art. They even coined the term “culinary brewing” to described their process. Co-Founders, Jared Roubin and Jeremy Cohn, approached me to make a spot for them that would simultaneously showcase Jared’s culinary background and bridge the concept of brewing with the world of culinary cooking. With a focus on ingredients and food instead of beer, this piece was a departure from what normal beer commercials aim to convey. 

Producers: Jared Roubin, Jeremy Cohn, and Michael Nowicki
Writers: Jeremy Cohn, Chip Bouchard, Michael Nowicki, Jared Rouben
Director / Editor: Michael Nowicki
Director of Photography: Michael Mabborang

Special thanks to Kinmont Restaurant.

Music:  “Celeste'” by Les Enfants. licensed through The Music Bed, LLC at www.MusicBed.com.

Cinaesthetic, LLC. 2014.